By the numbers: Super Bowl LVI

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Super Bowl LVI

The big game's ads, broken down by sentiment, social engagement and more.
68 ads shown*
56 unique advertisers
44 minutes of national ad air time*
$6.5M price per 30-second ad

Viewership for the game was up 12%from last year.
36 million households tuned in this year, up from 32 million in 2021.
(Source: Samba TV)

The first half of the Super Bowl was weighted with more ads, also generating the greatest volume of reactions on Twitter.
(Source: Brandwatch)

Ad prices increased 16% from 2021

Price per 30 seconds of ad time in dollars.

Total in-game ad spend, 2018-2021 (in millions of dollars)

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