5 Social Media News Stories You Need to Read This Week.

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1. Check out the Super Bowl LVI in Numbers.

Social media plays a big role during the Super Bowl and if you are interested in the numbers behind the 2022 events check out this analysis from Brandwatch.

According to the research, Coinbase is the ad that drove most of the attention on social this year with more than 79,000 mentions during the game.

    

2. Instagram tests converting Stories to Reels.

Instagram is experimenting with taking your Stories to the next level. It seems that they are looking into giving brands a chance to convert their Stories highlights into Reels.

What a great way to recycle your content

3. TikTok reveals insights for the retail business.

TikTok shared a new report on how retail brands can convert their efforts on the social platform.

“By listening to the TikTok community, we meet users where they want to be met, and it’s not in the funnel. Rather, it is an infinite loop with no start or end point, and it empowers brands to establish more meaningful relationships with consumers that result in communities of brand loyalists, repeat purchases, and greater spending.”




4. Meta launches new metaverse for its Quest 2 VR Headsets.

Welcome to the new world created by Meta! They shared what the next stage of the metaverse journey will be and insights on how we will be interacting in the digital future in an ad.

5. Twitter gives tips to brands on what to share in their tweets.

Twitter came out with a #RealTalk about how brands can optimize their presence on the social network. They conducted a research among 2000 brands to find out what works for them on Twitter.

“Now more than ever, it’s important for brands to understand how and when people want them to show up in the public conversation. That’s why the brand strategy experts at Twitter Next conducted first-of-its-kind research about people’s attitudes on Twitter – analyzing thousands of Tweets from the world’s most iconic brands and conducting tests and surveys in eight countries – and what that means for the evolution of brand behavior.”


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