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As marketers adapt to trends moving into the new year, marketing plans and planning strategies are bound to change, especially because digital  marketing technology  and strategy continue to evolve. Marketers can’t expect to be successful with a marketing plan that they’ve continued to use, year after year. Only by taking advantage of all available tools and information will marketers reach their  target audience  and make the most out of their available time, budget and opportunity. A traditional marketing plan focuses on two simple questions, “who do we want to reach and how are we going to do it?” But in today’s modern marketing, answering those two questions isn’t enough. There are too many platforms available and too much noise and competition from other organizations vying for attention. By not being more granular with how to approach marketing, an organization runs the risk of wasting time by not meeting its own goals and expectations. According to Aespire,  the elements of a gr

Ireland's humanitarian response to the invasion of Ukraine will "not be found wanting," the taoiseach (Irish prime minister) has said. In a social media post, Micheál Martin said the "unjustified war" had changed the world forever. He said the Ukrainian people had shown "such courage, in the face of great loss of life and destruction". It comes as  the EU imposed a blanket flight ban on Russian planes. Commission President Ursula von der Leyen also said the bloc would, for the first time in its history, "finance the purchase and delivery of weapons and other equipment to a country that is under attack". Mr Martin said that the EU was "unified" and that further sanctions would "hit Russia hard". The  EU-wide ban on Russia using its airspace  was part of a further package of sanctions. IMAGE SOURCE, POOL Image caption, Taoiseach Micheál Martin said the "unjustified war" had changed the world The Irish government ha

Kylian Mbappe has backed Lionel Messi to silence his critics at Paris Saint-Germain as the duo continue to forge a goalscoring partnership, insisting that "even with seven Ballons d'Or you have to adapt". Messi has failed to hit the ground running at the start of his PSG career, having moved to Parc des Princes on a free transfer following his surprise  departure from Barcelona last summer . A man who broke all kinds of scoring records during his 17-year stay at Camp Nou has only found the net seven times in 23 games for the Ligue 1 leaders to date, but did notch another two assists in a 3-1 win against Saint-Etienne on Saturday. Live Scores Breaking News Transfers Premier League Uefa Champions League European Football W scoring records during his 17-year stay at Camp Nou has only found the net seven times in 23 games for the Ligue 1 leaders to date, but did notch another two assists in a 3-1 win agains